The Drift Book Club List

by Drift
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212 books
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See the source list and commentary at docs.google.com

21 Lessons for the 21st Century

Yuval Noah Harari, 2018

Accelerate

The Science Behind DevOps: Building and Scaling High Performing Technology Organizations
Nicole Forsgren, Jez Humble, Gene Kim, 2018

Atomic Habits

Tiny Changes, Remarkable Results : an Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear, 2018

Badass: Making Users Awesome

Kathy Sierra, 2015

Be Our Guest (Revised and Updated Edition)

Perfecting the Art of Customer Service
The Disney Institute, Theodore Kinni, 2011

Becoming

Michelle Obama, 2018

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Marc Benioff, Carlye Adler, 2009

Being Mortal

Medicine and What Matters in the End
Atul Gawande, 2014

Beloved

A Novel
Toni Morrison, 2004

Between the World and Me

Ta-Nehisi Coates, 2015

Black Feminist Thought

Knowledge, Consciousness, and the Politics of Empowerment
Patricia Hill Collins, 2008

Boyd

The Fighter Pilot Who Changed the Art of War
Robert Coram, 2004

Brave New Work

Are You Ready to Reinvent Your Organization?
Aaron Dignan, 2019

Braving the Wilderness

The Quest for True Belonging and the Courage to Stand Alone
Brené Brown, 2017

Brotopia

Breaking Up the Boys' Club of Silicon Valley
Emily Chang, 2018

Build a Brand Like Trader Joe's

After 20 Years in the Ad Business, Mark Gardiner Took a $12/hour Job in a Grocery Store, and Learned How...
Mark Gardiner, 2012

Built from Scratch

How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion
Bernie Marcus, Arthur M. Blank, Bob Andelman, 1999

Built to Last

Successful Habits of Visionary Companies
Jim Collins, Jerry I. Porras, 2004

Can't Hurt Me

Master Your Mind and Defy the Odds
David Goggins, 2018

Chief Customer Officer 2.0

How to Build Your Customer-Driven Growth Engine
Jeanne Bliss, 2015

Beyond the Label

Women, Leadership, and Success on Our Own Terms
Maureen Chiquet, 2017

Competitive Strategy

Techniques for Analyzing Industries and Competitors
Michael E. Porter, 1998

Confessions of an Advertising Man

David Ogilvy, Sir Alan Parker, 2011

Connected Strategy

Building Continuous Customer Relationships for Competitive Advantage
Nicolaj Siggelkow, Christian Terwiesch, 2019

Conscious

A Brief Guide to the Fundamental Mystery of the Mind
Annaka Harris, 2019

Conversational Design

Erika Hall, 2018

Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs
Ken Kocienda, 2018

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore, 2014

Customer Obsessed

A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge, 2016

Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Nick Mehta, Dan Steinman, Lincoln Murphy, 2016

Deep Work

Rules for Focused Success in a Distracted World
Cal Newport, 2016

Descartes' Error

Antonio R. Damasio, 2006

Designing with Objects

Object-Oriented Design Patterns Explained with Stories from Harry Potter
Avinash C. Kak, 2014

Discipline Equals Freedom

Field Manual Mk1-MOD1
Jocko Willink, 2020

Dracula

Bram Stoker, 2014

Educated

A Memoir
Tara Westover, 2018

Effective Java

Joshua Bloch, 2018

Ego is the Enemy

Ryan Holiday, 2016

Eloquent Rage

A Black Feminist Discovers Her Superpower
Brittney Cooper, 2019

Escaping the Build Trap

How Effective Product Management Creates Real Value
Melissa Perri, 2018

Essentialism

The Disciplined Pursuit of Less
Greg McKeown, 2014

Evergreen

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Noah Fleming, 2015

Extreme Ownership

How U.S. Navy SEALs Lead and Win (New Edition)
Jocko Willink, Leif Babin, 2017

Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Jeb Blount, 2015

Freedom Is a Constant Struggle

Ferguson, Palestine, and the Foundations of a Movement
Angela Davis, 2016

Free Will

Sam Harris, 2012

From Impossible To Inevitable

How Hyper-Growth Companies Create Predictable Revenue
Aaron Ross, Jason Lemkin, 2016

From Impossible To Inevitable

How Hyper-Growth Companies Create Predictable Revenue
Aaron Ross, Jason Lemkin, 2016

Getting Things Done

The Art of Stress-free Productivity
David Allen, 2015

#Girlboss

Sophia Amoruso, 2014

Waymaker

Michael Warden, 2008

Good to Great

Why Some Companies Make the Leap...And Others Don't
Jim Collins, 2001

Good to Great

Why Some Companies Make the Leap...And Others Don't
Jim Collins, 2001

Grit

The Power of Passion and Perseverance
Angela Duckworth, 2016

Heavy

An American Memoir
Kiese Laymon, 2019

High Growth Handbook

Scaling Startups from 10 to 10,000 People
Elad Gil, 2018

Hooked

How to Build Habit-forming Products
Nir Eyal, Ryan Hoover, 2014

How to Be an Antiracist

Ibram X. Kendi, 2019

How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing
Stu Heinecke, 2016

Hug Your Haters

How to Embrace Complaints and Keep Your Customers
Jay Baer, 2016

I Know Why the Caged Bird Sings

Maya Angelou, 2009

I'm Feeling Lucky

The Confessions of Google Employee Number 59
Douglas Edwards, 2011

My Friend Fear

Finding Magic in the Unknown
Meera Lee Patel, 2018

Influence

The Psychology of Persuasion
Robert B. Cialdini, 2007

Inspired

How to Create Tech Products Customers Love
Marty Cagan, 2017

Invisible No More

Police Violence Against Black Women and Women of Color
Andrea J. Ritchie, 2017

Jobs to Be Done

Theory to Practice
Anthony W. Ulwick, 2016

Just Mercy

A Story of Justice and Redemption
Bryan Stevenson, 2015

Lean in

Women, Work, and the Will to Lead
Sheryl Sandberg, Nell Scovell, 2013

Magnetic

The Art of Attracting Business
Joe Calloway, 2015

The Big Picture

A Guide to Finding Your Purpose in Life
Christine B. Whelan, 2016

Managing Oneself

Peter Ferdinand Drucker, 2008

Marketing

A Love Story: How to Matter to Your Customers
Bernadette Jiwa, 2014

Me and White Supremacy

Combat Racism, Change the World, and Become a Good Ancestor
Layla F Saad, 2020

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs
John Doerr, 2018

Messy

The Power of Disorder to Transform Our Lives
Tim Harford, 2016

Mindful Design

How and Why to Make Design Decisions for the Good of Those Using Your Product
Scott Riley, 2019

Mindset

The New Psychology of Success
Carol S. Dweck, 2006

Naked Sales

How Design Thinking Reveals Customer Motives and Drives Revenue
Ashley Welch, Justin Jones, 2017

Never Split the Difference

Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz, 2016

Not Fade Away

Laurence Shames, Peter Barton, 2003

Ogilvy on Advertising

David Ogilvy, 1985

Originals

How Non-conformists Move the World
Adam M. Grant, 2016

Peak Performance

Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success
Brad Stulberg, Steve Magness, 2017

Peak Performance

Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success
Brad Stulberg, Steve Magness, 2017

PEAK

How Great Companies Get Their Mojo from Maslow Revised and Updated
Chip Conley, 2017

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016

Playing to Win

How Strategy Really Works
Alan G. Lafley, Roger L. Martin, 2013

Playing to Win

How Strategy Really Works
Alan G. Lafley, Roger L. Martin, 2013

Powerful

Teams, Leaders and the Culture of Freedom and Responsibility
Patty McCord, 2017

Pre-Suasion

A Revolutionary Way to Influence and Persuade
Robert Cialdini, 2016

Predictable Revenue

Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Aaron Ross, Marylou Tyler, 2011

Prediction Machines

The Simple Economics of Artificial Intelligence
Ajay Agrawal, Joshua Gans, Avi Goldfarb, 2018

Principles

Ray Dalio, 2018

Radical Candor

How to Get What You Want by Saying What You mean
Kim Scott Malone, 2017

Raising Our Hands

How White Women Can Stop Avoiding Hard Conversations, Start Accepting Responsibility, and Find Our Place on the New Frontlines
Jenna Arnold, 2020

Rebel Talent

Why It Pays to Break the Rules at Work and in Life
Francesca Gino, 2018

Redefining Realness

My Path to Womanhood, Identity, Love & So Much More
Janet Mock, 2014

Refactoring

Improving the Design of Existing Code
Martin Fowler, 2018

Sam Walton, Made in America

My Story
Sam Walton, John Huey, 1992

Sapiens

A Brief History of Humankind
Yuval Noah Harari, 2015

Scaling Up

How a Few Companies Make It... and Why the Rest Don't
Verne Harnish, 2014

Secrets of Closing the Sale

Zig Ziglar, 2003

Sell Or Be Sold

How to Get Your Way in Business and in Life
Grant Cardone, 2012

Sell with a Story

How to Capture Attention, Build Trust, and Close the Sale
Paul Smith, 2016

Setting the Table

The Transforming Power of Hospitality in Business
Danny Meyer, 2006

Shoe Dog

A Memoir by the Creator of Nike
Phil Knight, 2016

Show Your Work!

Austin Kleon, 2014

Simplify

How the Best Businesses in the World Succeed
Richard Koch, Greg Lockwood, 2016

Sister Outsider

Essays and Speeches
Audre Lorde, 2007

So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love
Cal Newport, 2012

The Badass Feminist Coloring Book

Teen Friendly Edition
Ijeoma Oluo, 2015

Spacetime and Geometry

An Introduction to General Relativity
Sean Carroll, 2013

Stamped from the Beginning

The Definitive History of Racist Ideas in America
Ibram X. Kendi, 2017

Stamped: Racism, Antiracism, and You

A Remix of the National Book Award-winning Stamped from the Beginning
Jason Reynolds, Ibram X. Kendi, 2020

Steal Like an Artist

10 Things Nobody Told You About Being Creative
Austin Kleon, 2012

Subscribed

Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Tien Tzuo, Gabe Weisert, 2018

The Talent Code

Greatest Isn't Born, It's Grown, Here's how
Daniel Coyle, 2009

Talking to Humans

Success Starts with Understanding Your Customers
Giff Constable, Frank Rimalovski, Tom Fishburne, 2014

Team of Teams

New Rules of Engagement for a Complex World
Stanley A. McChrystal, Tantum Collins, David Silverman, Chris Fussell, 2015

Thanks for the Feedback

The Science and Art of Receiving Feedback Well (even when it is Off Base, Unfair, Poorly Delivered, and Frankly, You're Not in the Mood)
Douglas Stone, Sheila Heen, 2014

The 10X Rule

The Only Difference Between Success and Failure
Grant Cardone, 2011

The Advantage

Why Organizational Health Trumps Everything Else In Business
Patrick M. Lencioni, 2012

The Amazon Way on IoT

10 Principles for Every Leader from the World's Leading Internet of Things Strategies
John Rossman, 2016

The Anatomy of Story

22 Steps to Becoming a Master Storyteller
John Truby, 2007

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo, 2012

The Big Data-Driven Business

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Russell Glass, Sean Callahan, 2014

The Bluest Eye

Toni Morrison, 1993

The Boys in the Boat

Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics
Daniel Brown, 2013

The Brand Flip

Why Customers Now Run Companies and How to Profit from It
Marty Neumeier, 2015

The Business of Choice

Marketing to Consumers' Instincts
Matthew Willcox, 2015

The Challenger Sale

Taking Control of the Customer Conversation
Matthew Dixon, Brent Adamson, 2011

The Clean Coder

A Code of Conduct for Professional Programmers
Robert C. Martin, 2011

The Clean Coder

A Code of Conduct for Professional Programmers
Robert C. Martin, 2011

The Coaching Habit

Say Less, Ask More & Change the Way You Lead Forever
Michael Bungay Stanier, 2016

The Coddling of the American Mind

How Good Intentions and Bad Ideas are Setting Up a Generation for Failure
Greg Lukianoff, Jonathan Haidt, 2018

The Count of Monte Cristo

Abridged Edition
Alexandre Dumas, 2007

The Courage to Be Disliked

The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness
Ichiro Kishimi, Fumitake Koga, 2018

The Culture Code

The Secrets of Highly Successful Groups
Daniel Coyle, 2018

The Customer Loyalty Loop

The Science Behind Creating Great Experiences and Lasting Impressions
Noah Fleming, 2016

The Dream Machine

M. Mitchell Waldrop, 2018

The Effective Engineer

How to Leverage Your Efforts in Software Engineering to Make a Disproportionate and Meaningful Impact
Edmond Lau, 2015

The Effective Engineer

How to Leverage Your Efforts in Software Engineering to Make a Disproportionate and Meaningful Impact
Edmond Lau, 2015

The Effective Executive

The Definitive Guide to Getting the Right Things Done
Peter F. Drucker, 2017

The Everything Store

Jeff Bezos and the Age of Amazon
Brad Stone, 2013

The Experience

The 5 Principles of Disney Service and Relationship Excellence
Bruce Loeffler, Brian Church, 2015

The Feminine Mystique (50th Anniversary Edition)

Betty Friedan, 2013

The Fifth Discipline

The Art and Practice of the Learning Organization
Peter M. Senge, 1990

The Fire Next Time

James Baldwin, 1993

The Fragility of Goodness

Luck and Ethics in Greek Tragedy and Philosophy
Martha C. Nussbaum, 2001

The Full Stack Developer

Your Essential Guide to the Everyday Skills Expected of a Modern Full Stack Web Developer
Chris Northwood, 2018

The Great Mental Models: General Thinking Concepts

Farnam Street, 2019

The Grid

The Decision-Making Tool for Every Business
Matt Watkinson, 2017

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers
Ben Horowitz, 2014

The Kid Stays in the Picture

Robert Evans, Bob Evans, 1994

The Magic Wand

Creating Exceptional Customer Experience ? a Leadership Fable
Barry Farah, 2017

The Making of a Manager

What to Do When Everyone Looks to You
Julie Zhuo, 2019

The Messy Middle

Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
Scott Belsky, 2018

The Mind–Body Problem

Jonathan Westphal, 2016

The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick, 2013

The Moment of Lift

How Empowering Women Changes the World
Melinda Gates, 2019

The New Jim Crow

Mass Incarceration in the Age of Colorblindness
Michelle Alexander, 2020

The One Minute Manager Anniversary Ed

The World's Most Popular Management Method
Ken Blanchard, Spencer Johnson, Constance Johnson, 1982

The Next American Revolution

Sustainable Activism for the Twenty-first Century
Grace Lee Boggs, Scott Kurashige, 2012

The Obstacle is the Way

The Timeless Art of Turning Trials Into Triumph
Ryan Holiday, 2014

The Power of Habit

Why We Do What We do in Life and Business
Charles Duhigg, 2012

The Power of Habit

Why We Do What We do in Life and Business
Charles Duhigg, 2012

The Power of Moments

Why Certain Experiences Have Extraordinary Impact
Chip Heath, Dan Heath, 2017

The Principles of Product Development Flow

Second Generation Lean Product Development
Donald G. Reinertsen, 2009

The Art of War

Sun Tzu, 2019

The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger, 2019

The Rise of Superman

Decoding the Science of Ultimate Human Performance
Steven Kotler, 2014

The Score Takes Care of Itself

My Philosophy of Leadership
Bill Walsh, Steve Jamison, Craig Walsh, 2009

The Sense of Style

The Thinking Person's Guide to Writing in the 21st Century
Steven Pinker, 2014

The Service Culture Handbook

A Step-By-Step Guide to Getting Your Employees Obsessed with Customer Service
Jeff Toister, 2017

The Shallows

What the Internet is Doing to Our Brains
Nicholas G. Carr, 2010

The Storyteller's Secret

A Novel
Sejal Badani, 2018

The Systems Thinker: Essential Thinking Skills for Solving Problems, Managing Chaos, and Creating Lasting Solutions in a Complex World

Albert Rutherford, 2018

Tao of Charlie Munger

A Compilation of Quotes from Berkshire Hathaway’s Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark
Charles T. Munger, 2017

The Three Laws of Performance

Rewriting the Future of Your Organization and Your Life
Steve Zaffron, Dave Logan, 2009

The Ultimate Sales Letter

Attract New Customers. Boost Your Sales.
Dan S. Kennedy, 2011

The Ultimate Sales Letter

Attract New Customers. Boost Your Sales.
Dan S. Kennedy, 2011

The War of Art

Break Through the Blocks and Win Your Inner Creative Battles
Steven Pressfield, 2002

The Warmth of Other Suns

The Epic Story of America's Great Migration
Isabel Wilkerson, 2010

The Wealth of Nations

Adam Smith, 2019

Their Eyes Were Watching God

Zora Neale Hurston, 2006

They Call Me Supermensch

A Backstage Pass to the Amazing Worlds of Film, Food, and Rock’n’Roll
Shep Gordon, 2016

Thinking, Fast and Slow

Daniel Kahneman, 2011

Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts
Annie Duke, 2019

This Bridge Called My Back, Fourth Edition

Writings by Radical Women of Color
Cherríe Moraga, Gloria Anzaldúa, 2015

Tools of Titans

The Tactics, Routines, and Habits of Billionaires, Icons, and World-class Performers
Timothy Ferriss, 2017

Total Recall

My Unbelievably True Life Story
Arnold Schwarzenegger, Peter Petre, 2012

Trillion Dollar Coach

The Leadership Playbook of Silicon Valley's Bill Campbell
Eric Schmidt, Jonathan Rosenberg, Alan Eagle, 2019

Turning Pro

Tap Your Inner Power and Create Your Life's Work
Steven Pressfield, 2012

Twelve Tomorrows

Wade Roush, Mark Pontin, 2018

Uplifting Service

The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet
Ron Kaufman, 2012

Valley of Genius

The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)
Adam Fisher, 2018

Anthropomorphe Multi-Agentensysteme

Simulation, Analyse und Steuerung
Christian Schlette, 2013

Waking Up

A Guide to Spirituality Without Religion
Sam Harris, 2014

War and Peace

graf Leo Tolstoy, 2008

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint
Nicholas J. Webb, 2016

What You Do Is Who You Are

How to Create Your Business Culture
Ben Horowitz, 2019

When Affirmative Action Was White: An Untold History of Racial Inequality in Twentieth-Century America

Ira Katznelson, 2006

When I Stop Talking, You'll Know I'm Dead

Useful Stories from a Persuasive Man
Jerry Weintraub, 2010

White Fragility

Why It's So Hard for White People to Talk about Racism
Robin J. DiAngelo, 2018

Who

The A Method for Hiring
Geoff Smart, Randy Street, 2008

Who Is Michael Ovitz?

A Memoir
Michael Ovitz, 2018

Why Are All the Black Kids Sitting Together in the Cafeteria?

And Other Conversations About Race
Beverly Daniel Tatum, 2017

Winning

Jack Welch, Suzy Welch, 2005

Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead
Laszlo Bock, 2015

Working Together

Why Great Partnerships Succeed
Michael D. Eisner, Aaron R. Cohen, 2010

Zero to One

Notes on Startups, Or how to Build the Future
Peter A. Thiel, Blake Masters, 2014