Books by Author Robin Landa

by Robin Landa
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8 books
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Advertising and Design Titles

Shareworthy

Advertising That Creates Powerful Connections Through Storytelling
Robin Landa, Greg Braun, 2024
In Shareworthy, Greg Braun, retired dep. global chief creative officer of Commonwealth/McCann, and I guide readers through creating impactful advertising. Drawing from Greg's extensive experience leading campaigns for renowned brands like Chevrolet and Toyota, and my academic insights, we offer a roadmap for crafting inclusive and responsible advertising that audiences enthusiastically share. Through interviews with expert practitioners, this book presents actionable strategies for crafting compelling narratives, engaging with audiences, and prioritizing social responsibility in advertising.

Strategic Creativity

A Business Field Guide to Advertising, Branding, and Design
Robin Landa, 2022
With Strategic Creativity, my goal is to equip business experts with a powerful tool for achieving strategically creative outcomes. This indispensable field guide offers a comprehensive approach to evaluating creative advertising, branding and design ideas while fostering effective collaboration with creatives. Strategic Creativity not only demystifies the intricacies of the creative process but also imparts insights that every business expert should grasp. I am sincerely grateful for the interviews featured in this book---experts who generously shared the secrets of their success, elevating "Strategic Creativity" to a valuable resource for those navigating the intersection of business and creativity.

Advertising by Design

Generating and Designing Creative Ideas Across Media
Robin Landa, 2021
Leveraging my experience as a university professor, I've identified the crucial need for a contemporary approach to idea generation, art direction and design created for diverse media channels for students. I've crafted Advertising by Design, 4e, as a comprehensive resource with principles, theories, step-by-step instructions, and advice from esteemed experts to guide readers through foundational aspects of advertising concepts and design and the creative process. Beyond the fundamentals, the book includes unique insights through guest essays, interviews with industry creatives, and practical case studies for real-world applications. This fourth edition is a contemporary and real-world introduction to advertising design and art direction, updated to meet the demands of today's industry.

Graphic Design Solutions

Robin Landa, 2006
Widely acclaimed by design professors, my bestselling book, Graphic Design Solutions, 6th edition, stands out as the most comprehensive reference for graphic design across print and digital media. Serving as an extensive guide, this edition introduces design principles and demonstrates their application across various disciplines with vibrant solutions, case studies and diagrams. Covering essential topics such as design principles, concept generation, branding, web and mobile design, package design, and more, the book provides a robust foundation for typography, advertising design and graphic design. Notably, graduates from graphic design programs consistently keep it as a reliable ongoing reference on their desks, attesting to its invaluable role throughout their careers.

Nimble

Thinking Creatively in the Digital Age
Robin Landa, 2015
Despite being written a few years ago, the core message of nimble thinking remains timeless. The content serves as a guide for readers to cultivate strategic creativity that transcends platforms, industries or sectors. Emphasizing the importance of disruption and innovation for meaningful audience connections, it introduces a creative thinking point of view that empowers professionals to generate scalable ideas that are enduring and adaptable. Additionally, the rights to the title were acquired by Simon & Schuster when HOW Books, the original publisher, underwent a change in ownership.
Careers and Personal Branding

A Career Is a Promise

Finding Purpose, Success, and Fulfillment
Robin Landa, 2023
With A Career is a Promise, my genuine intention is to provide an effective framework for finding purpose, fulfillment and success, regardless of your field. Readers will uncover practical strategies to align their careers with their interests and aptitudes. Through roadmaps, prompts and self-assessment tools, readers discover what truly excites them professionally, how to set meaningful goals, find purpose, lead with compassion, secure mentors and sponsors, and enhance their creative thinking for global competitiveness. Forging a promising and satisfying career path that fulfills your soul is a career promise you make to yourself.

Build Your Own Brand

Strategies, Prompts and Exercises for Marketing Yourself
Robin Landa, 2013
Setting yourself apart from peers through a distinctive personal brand is essential for making a lasting impression. Build Your Own Brand is more than a guided journal; it's a comprehensive toolkit featuring over 80 prompts and exercises designed to assist professionals in exploring, distilling and differentiating their brand essence. Whether you're pursuing a new job or launching a design business, this resource, which encompasses sketching, writing, designing, and crafting elements such as a visual identity, CV and elevator pitch, is tailored to your needs. Let this book be your guide in illuminating your professional uniqueness as you craft a personal brand for success. The title was acquired by Simon & Schuster when HOW Books, the original publisher, underwent a change in ownership.
Creativity and How to Get Good Ideas

The New Art of Ideas

Unlock Your Creative Potential
Robin Landa, 2022
In The New Art of Ideas, I introduce the Three Gs of every good idea—Goal, Gap, and Gain—with clear explanations and examples for each component, demystifying the process of effective ideation. As a creativity expert, my aim is to present readers with a fresh and effective framework for idea generation, providing a guide to cultivate valuable ideas and unlock creative potential. Tailored for diverse disciplines and industries, this innovative and easily memorable ideation method underscores the importance of embracing diverse perspectives and approaching problems from multiple angles. In today's fast-paced, competitive landscape, creative blocks are commonplace among professionals, prompting me to author this essential book for those looking to broaden their creative horizons and foster innovation. The illustrations by actor and designer Holly Taylor enhance the reading experience.