27 books every startup ought to read

by Hiten Shah
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27 books
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See the source list and commentary at hitenism.com

Stage 1: Idea

Zero to One

Notes on Startups, Or how to Build the Future
Peter A. Thiel, Blake Masters, 2014

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder, Yves Pigneur, 2010

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries, 2011

Diffusion of Innovations, 5th Edition

Everett M. Rogers, 2003

Mindset

The New Psychology of Success
Carol S. Dweck, 2008

A Technique for Producing Ideas

James Webb Young, 2018

The War of Art

Break Through the Blocks and Win Your Inner Creative Battles
Steven Pressfield, 2003

The Checklist Manifesto

How to Get Things Right
Atul Gawande, 2011

Good Strategy, Bad Strategy

The Difference and Why It Matters
Richard P. Rumelt, 2011
Stage 2: Product

Lean Customer Development

Building Products Your Customers Will Buy
Cindy Alvarez, 2017

Lean Analytics

Use Data to Build a Better Startup Faster
Alistair Croll, Benjamin Yoskovitz, 2013

The Startup Owner's Manual

The Step-by-step Guide for Building a Great Company. The startup owner's manual : the step-by-step guide for building a great company
Steven Gary Blank, Bob Dorf, 2012

Product Design for the Web

Principles of Designing & Releasing Web Products
Randy J. Hunt, 2013

Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability
Steve Krug, 2014

Rocket Surgery Made Easy

The Do-it-yourself Guide to Finding and Fixing Usability Problems
Steve Krug, 2010

The First 20 Hours

How to Learn Anything ... Fast!
Josh Kaufman, 2014

The Score Takes Care of Itself

My Philosophy of Leadership
Bill Walsh, Steve Jamison, Craig Walsh, 2010

Rework

Jason Fried, David Heinemeier Hansson, 2010
Stage 3: Scale

Tested Advertising Methods

John Caples, Fred E. Hahn, 1997

Traction

A Startup Guide to Getting Customers
Justin Mares, Gabriel Weinberg, 2014

Speak Human

Outmarket the Big Guys by Getting Personal
Eric Karjaluoto, 2009

Venture Deals

Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld, Jason Mendelson, 2013

Startup Boards

Getting the Most Out of Your Board of Directors
Brad Feld, Mahendra Ramsinghani, 2013

Tribal Leadership

Leveraging Natural Groups to Build a Thriving Organization
Dave Logan, John King, Halee Fischer-Wright, 2011

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers
Ben Horowitz, 2014

High Output Management

Andrew S. Grove, 1995

Turn the Ship Around!

A True Story of Turning Followers Into Leaders
L. David Marquet, 2012