Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
Anya Gildner, Gil Gildner, 2019
Digital marketing has significantly accelerated the traditionally slow-paced retail industry, highlighting the necessity for comprehensive digital marketing knowledge as e-commerce evolves rapidly. Retail businesses adopting an e-commerce model must acquire a broad range of digital marketing skills, including website development, analytics, social media engagement, SEO, and email marketing strategies. This book equips you with the essential hard and soft skills needed to grasp and effectively implement key digital marketing concepts.