The Top Books for Retailers to Master and Implement Digital Marketing

Donald Miller, 2017

Businesses that accurately describe their products see an increase in sales, while those that use inappropriate language risk losing touch with potential customers. This book guides you in crafting your brand's narrative in a way that deeply resonates with consumers. It instructs marketers and business owners on creating compelling brand stories that elevate their business by fostering profound connections with customers. For online retailers aiming for success, mastering the art of a well-told brand story is key.

Anya Gildner, Gil Gildner, 2019

Digital marketing has significantly accelerated the traditionally slow-paced retail industry, highlighting the necessity for comprehensive digital marketing knowledge as e-commerce evolves rapidly. Retail businesses adopting an e-commerce model must acquire a broad range of digital marketing skills, including website development, analytics, social media engagement, SEO, and email marketing strategies. This book equips you with the essential hard and soft skills needed to grasp and effectively implement key digital marketing concepts.

Dario Sipos, 2020

Digital Retail Marketing by Dario Sipos is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost. You will be entirely ready to start and run your retail content marketing process, continuously and consistently. Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.