Ken’s short list of top DM and copywriting books

by Ken McCarthy
|
19 books
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See the source list and commentary at kenmccarthy.com

My Life in Advertising

Claude C. Hopkins, 2014

The Robert Collier Letter Book

Robert Collier, 2019

Tested Advertising Methods

John Caples, Fred E. Hahn, 1997

How to Write a Good Advertisement

Victor O. Schwab, 2015

Scientific advertising

Claude C. Hopkins, 2022

My First Sixty Years in Advertising

Maxwell Sackheim, 1970

Breakthrough Advertising

Eugene Schwartz, 2017

Secrets of Successful Direct Mail

Richard V. Benson, 1990

Mail Order Know-how

Cecil C. Hoge, 1982

Mail Order Moonlighting

Cecil C. Hoge, 1988

Million Dollar Mailings

Denison Hatch, 2001

Method Marketing

The Secrets of Direct Marketing Genius
Denison Hatch, 2023

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

Denny Hatch, Don Jackson, 1999

Being Direct

Making Advertising Pay
Lester Wunderman, 1998

Handbook of Direct Mail

The Dialogue Method of Direct Written Sales Communication
Siegfried Vögele, 1992

Jump Start Your Business Brain

The Scientific Way to Make More Money
Doug Hall, 2011

Meaningful Marketing

100 Data-proven Truths And 402 Practical Ideas For Selling More With Less Effort
Doug Hall, 2004

Which Ad Pulled Best?

50 Case Histories on how to Write and Design Ads that Work
Scott C. Purvis, 1993

Confessions of an Advertising Man

David Ogilvy, Sir Alan Parker, 2011