Influence, New and Expanded
The Psychology of Persuasion
Robert B. Cialdini, PhD, 2021
Cialdini’s book breaks down the science of why people say "yes" and how to apply these principles in business, marketing, and personal interactions. It covers six principles of persuasion, such as reciprocity, authority, and social proof, which can be used ethically or manipulatively. This book is a must-read for anyone looking to improve their influence.