Books by Author Paul J. Zak

Paul J. Zak, 2022

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary.

Paul J. Zak, 2017

Why is the culture of a stagnant workplace so difficult to improve? Learn to cultivate a workplace where trust, joy, and commitment compounds naturally by harnessing the power of neurochemistry! For decades, business leaders have been equipping themselves with every book, philosophy, reward, and program, yet companies everywhere continue to struggle with toxic cultures, and the unhappiness and low productivity that go with them. In Trust Factor, neuroscientist Paul Zak shows that innate brain functions hold the answers we’ve been looking for. Put simply, the key to providing an engaging, encouraging, positive culture that keeps your employees energized is trust.

Paul J. Zak, 2012