5 Books To Help You Turn Your Customers Into Superfans

by Brittany Hodak

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5 books

Customers are the most powerful tool in the world for creating more customers. Whether you’re just getting off the ground or you’ve been around for fifty years, one thing’s for sure: if your customers aren’t telling their friends about you, you’re in trouble.

Customers rarely, if ever, tell others about an average experience with a product or service—just as people seldom comment on a forgettable song they heard on the radio. These things are filler, helping us pass the time between Point A and Point B. Too many businesses fall into the trap of becoming something lots of people “sort of ” like instead of intentionally creating an experience the right people can’t stop telling their friends about.

Below is a list of my favorite books that will teach you how to transform your customers into superfans: customers who create more customers for you.

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I'll Be Back

How to Get Customers to Come Back Again & Again

Shep Hyken, 2021

If you’re looking to improve your customer experience, you can’t go wrong with any of Shep Hyken’s books. He’s a legendary customer service expert, a hall-of-fame speaker, and one of my biggest mentors. I love I’ll Be Back because it focuses on the organizational culture that’s needed to drive a customer-centric brand. He includes several case studies and anecdotes from businesses of all sizes and industries that will help you get your customers returning again and again.

Thanks for Coming in Today

Creating a Culture Where Employees Thrive & Customer Service Is Alive

Charles Ryan Minton, 2018

Thanks for Coming in Today reminds leaders that if you want superfan customers, you’ve got to create superfan employees. Author Charles Ryan Minton has had an extensive career in the hotel industry and shares his low-cost, actionable tips for transforming your workplace culture into a customer-centric enterprise. I love this book because it’s a quick read and you’ll walk away with several impactful strategies that you can implement immediately.

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

Joey Coleman, 2018

Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. When you’re finished, I highly recommend reading its counterpart: Never Lose An Employee Again.

The Time to Win

How to Exceed Your Customers’ Need for Speed

This book will take you less than one hour to read, and I promise the ROI will be tenfold. Jay Baer succinctly summarizes his research on the critical correlation between speed and customer satisfaction, loyalty, and purchase propensity. His six-part framework will completely change the way you operate your business and help you adapt to the rising customer expectations.

Creating Superfans

How To Turn Your Customers Into Lifelong Advocates

Brittany Hodak, 2023

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe. Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for winning—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom.