5 Books To Help You Turn Your Customers Into Superfans

Customers are the most powerful tool in the world for creating more customers. Whether you’re just getting off the ground or you’ve been around for fifty years, one thing’s for sure: if your customers aren’t telling their friends about you, you’re in trouble.
Customers rarely, if ever, tell others about an average experience with a product or service—just as people seldom comment on a forgettable song they heard on the radio. These things are filler, helping us pass the time between Point A and Point B. Too many businesses fall into the trap of becoming something lots of people “sort of ” like instead of intentionally creating an experience the right people can’t stop telling their friends about.
Below is a list of my favorite books that will teach you how to transform your customers into superfans: customers who create more customers for you.
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