25 BookTok Books That Are Actually Worth the Hype

It’s no secret that TikTok has the power to skyrocket book sales, and that’s thanks to a sub-community called BookTok, which brings bibliophiles together virtually. Enthusiastic readers are flocking to the platform to discuss their favorite reads, find new (and old) authors, make relatable book content and launch BookTok books to bestselling fame—videos with the #BookTok hashtag have racked up more than 77 billion views, according to TikTok.
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