20 Books Every Marketer Should Read

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20 books

The right reading list will give marketers — both current and aspiring — a crash course in the foundational concepts they need to move ahead. And if you’re wondering where to begin, try checking out some of the books below.

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See the source list and commentary at builtin.com

Marketing Classics

Ogilvy on Advertising

David Ogilvy, 2013

Influence

The Psychology of Persuasion

Robert B. Cialdini, PhD, 2009

Positioning: The Battle for Your Mind

Al Ries, Jack Trout, 2001

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore, 2014

Growth Marketing

Hacking Growth

How Today's Fastest-growing Companies Drive Breakout Success

Sean Ellis, Morgan Brown, 2017

The Content Code

Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business

Mark W. Schaefer, 2015

Product-Led SEO

The Why Behind Building Your Organic Growth Strategy

Eli Schwartz, 2021

The Anatomy of Buzz

How to Create Word of Mouth Marketing

Emanuel Rosen, 2002

Brand Positioning and Messaging

Obviously Awesome

How to Nail Product Positioning So Customers Get It, Buy It, Love It

April Dunford, 2019

Purple Cow

Transform Your Business by Being Remarkable

Seth Godin, 2005

When Coffee and Kale Compete

Become Great at Making Products People Will Buy

Alan Klement, 2018

Designing Brand Identity

An Essential Guide for the Whole Branding Team

Alina Wheeler, 2017

Junior

Thomas Kemeny, 2019

Marketing Trends and Consumer Behavior

How Brands Grow

What Marketers Don't Know

Byron Sharp, 2010

Contagious

Why Things Catch On

Jonah Berger, 2016

Decoding the New Consumer Mind

How and Why We Shop and Buy

Kit Yarrow, 2014

The Long Tail

Why the Future of Business Is Selling Less of More

Chris Anderson, 2006

The Thank You Economy

Gary Vaynerchuk, 2011

Memoirs

Shoe Dog

A Memoir by the Creator of Nike

Phil Knight, 2018

This Is Not a T-Shirt

A Brand, a Culture, a Community--a Life in Streetwear

Bobby Hundreds, 2019