The inspiring story and guide to becoming successful by one of the world's leading restauranteurs - now in paperback. Successful entrepreneur from the cut-throat restaurant business tells all - the business equivalent to Kitchen Confidential. Danny Meyer's approach is the direct opposite of received business wisdom - and it clearly works! Essential and inspiring reading for anyone interested in setting up their own business. Engaging and full of lessons - hardback edition selected by Management Today magazine as one of the best business books published in 2007 From an award-winning restauranteur comes an intimate and inspirational portrait of business well done, with hands-on advice, enlightening anecdotes, and the fascinating story of staggering success in one of the world's most unforgiving arenas. Danny Meyer is the CEO of the Union Square Hospitality Group and co-owner of eleven critically acclaimed establishments in New York, including his first, the Union Square Café, which came second in the Zagat Survey 2006 only because his Gramercy Tavern was number one. 'Any restauranteur, for that matter any businessperson or entrepreneur, should read this book. Danny Meyer runs a great business and this is a terrific book!' - Gordon Ramsay. 'Danny Meyer's marvelous book is not just about restaurants, but about how to really learn a business...... This book is full of wisdom for entrepreneurs, and for every manager' - Prof. Michael Porter, Havard Business School.