Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull, Amy Wallace
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2014
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BIOGRAPHY & AUTOBIOGRAPHY
The co-founder and president of Pixar Animation Studios presents a distillation of the ideas and management principles he has used to develop a the company's successful creative culture, reflecting on how Pixar's commitment to specific values has involved a daily effort. 80,000 first printing.
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