Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne
0
2015
|
Business & Economics
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
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Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
